When competitors moved close to Swedbank Lithuania we decided that it’s time to finally prove that drone can actually perform a delivery and sent DNB Bank (current Luminor) what they deserved – a warm welcome. The drone had a banner attached to it saying “Welcome” and a bitly link to the video named “Best time to welcome newly-moved-in cats” since competitor used a cat in their visual communication.
We got people to spread the message that Swedbank is welcoming their competitors with opening a new office nearby.
With just EUR 50 spent on media we achieved:
– reach on Facebook – 150 000.
– Engagements – 14 000.
– Views on YouTube – 7 200+