No brainier paying by card is more convenient than cash, however, this is not always possible in some places. Swedbank Lithuania asked us to help them promote a card reader that allows business to accept card payments.
With this goal in mind, we found a business who were happy to cooperate and sent a branded food truck “#smartobusas” on a two-month trip around Lithuania with stops at various festivals and events – everywhere it went people were able to buy delicious food and pay by card.
Various contests were arranged to get people participating in order for the #smartobusas to arrive at their university or workplace. To get even more attention we added a Pokemon GO Lure Module to a Pokestop where #smartobusas was located – news spread fast among the Pokemon catchers and gathered an additional traffic.
– reach on Facebook – 5000 000.
– Engagements – 17 000.
– Times paid by card – 1 200.